Branding of a Wellness Clinic - Case Study - Portfolio

Branding for a Wellness Clinic

case studies portfolio

Still one of my favourite branding projects. Vitality Multitherapy Clinic is a multidisciplinary wellness clinic based in Montreal’s Pointe-Claire village. The concept of the tree as their logo came to me after learning about their philosophy and approach to wellness. They like to get a global picture of their client’s health, an aerial view so to speak, and they always search for the “root” cause of the issue they are treating. You can climb a tree to get an aerial view and trees have roots. Trees also represent vitality since they are alive. They also go through changes with each season, as we humans live through different phases, challenges and seasons also. We are always adapting, as nature and trees do. Vitality Multitherapy Clinic is there to help their clients through these changes and help them live their optimal and healthiest life—one full of vitality.

Their team is great! I personally am a client there. They offer Osteopathy, Chiropractic treatments, Acupuncture, Physiotherapy, Massage Therapy and more.

View the brand identity & accompanying marketing collateral below:

Logo Design:


Business Card Design:


Tri-fold Brochure Design:


Pocket Folder Design (outside):


Pocket Folder Design (inside):


What our client had to say: 

“The work done by Christine was nothing short of amazing, we were looking for a logo that represented our business and culture and she nailed it. I have to say what we appreciated the most was her attention to detail and her dedication to finding the right fit for our business. She didn’t stop until we were absolutely satisfied with the work she presented and for that we are very grateful.” — Kevin Longpre D.O, B.Sc. CAT(c), Osteopath, Certified Athletic Therapist, Vitality Multitherapy Clinic



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